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Privacy Policy — Underwater Museum of Art (UMA)

Effective Date: 2025/09/30

The Underwater Museum of Art (“UMA,” “we,” “our,” “us”) respects your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit www.umafl.org (the “Site”).



1. Information We Collect

  • Donor Information When you make a donation, we may collect your name, email, billing address, and payment details. Payments are processed securely through trusted third-party providers (such as Wix Payments, Stripe, or PayPal). UMA does not store full credit card information.

  • Subscriber Information When you sign up for updates or our newsletter, we collect your name and email address.

  • Automatically Collected Data We may use Google Analytics or similar tools to collect non-personal data such as pages visited, browser/device type, and general location.



2. How We Use Your Information

We may use the information we collect to:

  • Process and acknowledge donations

  • Send receipts and membership/donor communications

  • Provide updates, newsletters, and event information (if you subscribed)

  • Improve our Site and visitor experience

  • Comply with legal and tax obligations



3. Email Communications

  • Donors and subscribers may receive emails about UMA news, events, or fundraising campaigns.

  • You may unsubscribe at any time by clicking the “unsubscribe” link in our emails.



4. Sharing of Information

We may share your information with:

  • Service Providers: Trusted third-party processors (such as Stripe, PayPal, or Wix Payments) for secure donations.

  • Legal Requirements: When necessary to comply with law or legal processes.

  • We do not sell or rent your personal information to third parties.



5. Cookies & Analytics

  • We may use cookies to support site functionality and analytics.

  • Cookies help us understand visitor behavior and improve the Site.

  • You may disable cookies in your browser settings, but some features may not work properly.

  • You can opt out of Google Analytics tracking using this tool: https://tools.google.com/dlpage/gaoptout.



6. Security

We take reasonable measures to protect your information through encryption, secure servers, and limited access. However, no method of transmission is completely secure.



7. Data Retention

  • Donor records are retained as required by law (e.g., for tax and accounting).

  • Subscriber information is retained until you unsubscribe or request deletion.



8. Children’s Privacy

Our Site is not directed toward children under 13, and we do not knowingly collect personal information from children.



9. Changes to This Policy

We may update this Privacy Policy from time to time. The “Effective Date” above reflects the most recent version.



10. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Underwater Museum of Art (UMA)Cultural Arts Alliance of Walton CountyBAYOU ARTS CENTER105 Hogtown Bayou LaneSanta Rosa Beach, Florida 32459Email: Hello@culturalartsalliance.com

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